Sisu; adjective
To have grit, bravery or resilience
Who We Are…
SisuLife.Us is where strength meets strategy, and empowerment fuels preparedness. At SisuLife, we believe in fostering a community that embraces the resilient spirit of sisu, a Finnish term encompassing determination, courage, and tenacity. Our mission is to empower individuals with the skills and mindset necessary for self-defense, ensuring you feel confident and secure in any situation.
Founded on the principle that everyone has the right to personal safety, SisuLife.US is more than just a self-defense website; it’s a lifestyle dedicated to cultivating the warrior within. Our team is composed of experts in martial arts, self-defense tactics, and personal safety, united by a passion for equipping individuals with the tools to navigate the world with confidence.
Why SisuLife?
Holistic Approach
We go beyond physical techniques, offering a holistic approach that encompasses mental resilience, awareness, and strategic thinking. SisuLife.US is not just about self-defense; it’s about empowering your entire being.
Expert Guidance
Our team of seasoned instructors brings a wealth of experience in various self-defense disciplines. We provide expert guidance tailored to your individual needs and skill level.
Cutting-Edge Resources
Access a wealth of cutting-edge resources, including video tutorials, articles, and live webinars, designed to enhance your skills and keep you informed about the latest developments in self-defense.
Empowerment Beyond Fear
SisuLife.US is not just about learning to defend yourself; it’s about transforming fear into empowerment. Discover the strength within you and develop the mindset to face life’s challenges head-on.
Embark on a journey with SisuLife.US, where courage is cultivated, skills are honed, and empowerment is a way of life. Your safety is our priority, and together, we’ll build a community that stands strong, ready to face whatever comes our way. Because at SisuLife.US, we believe in living life with determination and strength – the sisu way.
George Toney
Sisu Instructor and Creator
George Toney is an American close-combat instructor who has been teaching at the University of Southern California for the last 33+ years. He is a certified Muay Thai instructor from the World Muay Thai Council, and a Hayastan Submission Wrestling Blackbelt (3rd degree).
Additionally, George is a Silver Certified Coach for USA Wrestling. He is AED and first aid certified by the Red Cross; he is SafeSport Certified by the U.S. Center for SafeSport and has completed his background check by NCSI. Lastly, he is Global Traveler certified.
George and Heidi have created a lifestyle based program of self-defense which incorporates physical therapy/self-care along with combatives training.
Heidi Luostarinen
Physiotherapist and Instructor
As a physiotherapist specializing in neurology, I am a dedicated rehabilitation professional committed to enhancing overall body functionality. Physical activity has always been a passion of mine, and my family and holistic well-being are the driving forces that motivate me each day.
In my coaching approach, I emphasize the importance of focusing on the body’s functionality, believing that every exercise should be enjoyable to encourage sustained participation. Enjoying the journey is crucial, while the end goal takes a secondary role.
My goal is to inspire individuals to adopt a healthy lifestyle through my own example, professional expertise, and positive life attitude. I aim to highlight the sense of well-being and the positive impacts that physical activity brings, encouraging everyone to relish the benefits of an active life.
Eric Nold
Sisu Instructor
Eric Nold has been practicing martial arts for the last 36 years. Under the guidance of the late grandmaster Richard Bustillo, Eric fought in Golden Gloves and Muay Thai tournaments in his early career. Later, he began teaching his own class at the IMB Academy in Torrance, California.
In the last 15 years of Grandmaster Richard Bustillo’s life, Eric began assisting the Iron Dragon with worldwide seminars, including, but not limited to, tactical advisory training for law enforcement and special forces. Eric has also trained with many of the worlds greatest martial artists, including, Guru Dan Inosanto, GM Cocoy Cañete, GM Richard Kent, Jean LaBell, Benny the Jet and the greatest submission wrestler known to man, Gokar Chivichyan, to name a few.
Eric’s experience and knowledge of the craft gained him respect from martial artists all around the world and in 2018, Eric was inducted into the United States Martial Arts Hall of Fame. Eric continues to promote the legacy of The Iron Dragon, by teaching others to protect themselves and be confident through Jeet Kune Do, Boxing, Muay Thai, Doce Pares, Submission Wrestling, Sambo and Jiu Jitsu. In short a hybrid of martial arts.
Awards
Achieving excellence in self-defense is its own reward, but recognition through awards acknowledges the dedication and skill demonstrated in the pursuit of personal safety.
sisulife.us
904 Silver Spur RD #429
Rolling Hills Estates, California 90274
Info@sisulif.us
323.376.0355